About Us

40 Under 40
Michael Bilello

Michael Bilello
President/Founder

Michael Bilello has worked in some of the toughest public relations and crisis management situations around the world, delivering strategic messaging on behalf of clients through a diverse array of media outlets from Al Jazeera and Agencia Efe, to CNN and The Wall Street Journal.

A sought-after press management, brand development, crisis management, media strategies, public affairs, political strategies, strategic marketing and business development consultant, clients have taken their messages, products and personalities to nationally syndicated shows on broadcast networks such as CNBC, Fox Business News, CNN, ESPN, MSNBC, CBS, NBC, ABC and MTV. Michael has made appearances on behalf of clients on shows such as the CBS Evening News with Katie Couric, Tokyo T.V., CNN morning news programming, and several local ABC, CBS, NBC and sports news affiliates.

Clients have also appeared in national print publications such as The Wall Street Journal, The Sports Business Journal, Sports Illustrated, U.S. News and World Report, The New York Times, The Washington Post, The Los Angeles Times, PR Week, Consumer Reports and The Florida Trend, to name a few.

In 2005, Michael worked on a team with Governor Arnold Schwarzenegger that succeeded in saving the Los Angeles Air Force base and $60 billion in accompanying aerospace projects from Base Closure and Realignment Commission (BRAC). More recently, his brand campaigns and business development strategies have been recognized by the public relations industry publication, PRWeek, for best practices and tactics.

Michael is currently conducting integrated strategies for brands looking to increase revenue and work more closely with the media. His reputation for assisting start-up companies with boosting their profile and becoming household names, as well as executing non-traditional launch and recovery strategies in various sectors, has made him a valued and trusted consultant in today’s ever-changing markets. In 2009, he was named to PRWeek’s “40 Under 40,” a list recognizing 40 PR professionals from around the country under the age of 40, designating them as rising talent within the field--Michael did so at age 29.

Previously, Michael served as a commissioned officer in the United States Marine Corps, where he was a I Marine Expeditionary Forces Media Relations Officer escorting major international media outlets during the invasion of Iraq and the subsequent ground operations of Operation Iraqi Freedom. According to PRWeek, “Michael established himself as a major talent during the initial Iraq invasion. Under missile fire, with CNN in tow, Bilello went live on air, explaining events and delivering messages about Marine preparedness to millions.”For Public Affairs excellence and professionalism in military print and broadcast media, he was awarded The Thomas Jefferson Award presented by the Assistant Secretary of Defense, recognizing his work as editor-in-chief of Camp Pendleton's The Scout newspaper and Executive Producer and Co-host of The Pendleton Journal television-magazine show. His other past experiences include a role as a senior account executive with MWW Group in Los Angeles. Certified in Crisis Management, Michael is a graduate of both Florida State University with a B.S. in Political Science, and The Defense Information School at Ft. Meade, MD.

“...his campaign garnered more than 40 print hits in the second half of 2008, with coverage including The Wall Street Journal, The New York Times, Los Angeles Times, Miami Herald, and US News & World Report. Broadcast coverage included NPR, the CBS Evening News, NBC Nightly News, Fox Business News, CNBC, and CNN.

- David Ward, reviewing Michael Bilello’s brand campaign for a technology start-up, January 20, 2009.

PR Week